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As we celebrate 40 years since her first appearance, the Hello Kitty brand is still one of the most popular and recognisable icons of all time. Her ageless image and all that she represents as a lifestyle resonates just as strongly today as it ever has, continually captivating an eccentric and devoted global fan base with a never-ending thirst for everything Hello Kitty.

Sega is very excited to celebrate Hello Kitty’s 40th anniversary. Since her first appearance as a coin purse, Hello Kitty has become a global phenomenon as one of the most popular characters of our generation. Hello Kitty has always inspired happiness, friendship and sharing across the world. Keeping in line with that 40 year tradition, Sega developed the Hello Kitty Air Hockey that stays true to her humble beginnings.

Sega Service Centre (SSC) is leading the way in customer service and satisfaction. Delivering premier In-house repairs & technical support the team provides much-needed support to their customers and distributors worldwide. Keeping machine downtime to a minimum the team works rapidly to get the majority of repairs turned around within two days offering a 90-day workmanship guarantee on all repaired boards.

We at Sega Prize are really excited to launch our catalogue for the 2015 season. Over the last year we have once again been working away to bring you the hottest trend setting and must have products for your operations.

The now familiar term “Skill Wall” is fast becoming as well used as Redemption, Crane or Pusher – and rapidly becoming the next big thing in the FEC sector. Since its arrival just two years ago FEC operators are looking to implement the skill wall’s winning formula in their location.

EAG 2015 was a fantastic event for Sega Prize giving them the perfect opportunity to catch up with their existing customers and meet a number of new customers, all of which were enlightened to the breadth and quality of Sega Prize’s new 2015 product range.