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Sega Amusements is reporting great success with its newest operation at West Midlands Safari and Leisure Park in the UK. Having launched an entire new amusement area and Sega Prize Zone at the park at the start of 2015 both partners in the venture are delighted at the tremendous start to the season.

During the summer months many of us will be attending music festivals and generally enjoying the outdoors. Our Tokio lifestyle range is designed to enhance the summer experience in everyway. Whether you are taking selfies by the beach, listening to music by the campfire or using the sun to power your devices. Tokio is always there to make life just that little bit easier, so you can enjoy yourself that much more.

Sega have always viewed the great British seaside as one of the key barometers on the world amusement trade. “Whilst around the world there are many styles of operation the UK seaside arcade has it all under one roof”, explains Sega’s Justin Burke, “it’s all there, every style of machine you can imagine, and as such is of key importance to us at Sega as a source of knowledge and experience – as without doubt the operators in this sector are some of the most imaginative, creative and experienced in the world.

The Tokio Sound XL seamlessly connects wirelessly with your smartphone, tablet and laptop devices via sophisticated Bluetooth technology, providing you with crystal clear 2.1CH dynamic sound and powerful bass. This beautifully crafted sound box measuring 20cm(H) x 20cm(W) x 20cm(D) with a minimalist design couldn’t be any easier to use on the move featuring up to 10 hours of play time plus a handy leatherette handle for portability!

As we celebrate 40 years since her first appearance, the Hello Kitty brand is still one of the most popular and recognisable icons of all time. Her ageless image and all that she represents as a lifestyle resonates just as strongly today as it ever has, continually captivating an eccentric and devoted global fan base with a never-ending thirst for everything Hello Kitty.

Sega is very excited to celebrate Hello Kitty’s 40th anniversary. Since her first appearance as a coin purse, Hello Kitty has become a global phenomenon as one of the most popular characters of our generation. Hello Kitty has always inspired happiness, friendship and sharing across the world. Keeping in line with that 40 year tradition, Sega developed the Hello Kitty Air Hockey that stays true to her humble beginnings.