All News

EMEA News: Meet Trevor Clarke at EAS

Sega Prize is very excited to be travelling to the beautiful city of Gothenburg, Sweden to exhibit our latest products at the Euro Attractions Show (EAS). Our very own Trevor Clarke, Head of Merchandise at Sega Amusements will be personally demonstrating Sega Prize’s latest range of Tokio Technology, introducing our brand new Tokio Tablet Plus and Sound XL Bluetooth Speaker. Sega Prize would love to welcome all customers to drop by the Sega stand and have a Tokio Selfie taken with the notorious selfie snapper himself.

Read More

EMEA News: Workshop Engineer position opening - Chessington

Sega Amusements Europe, market leaders in all things entertainment are looking for a workshop engineer, to join their busy refurbishment workshop.

The successful candidate should have a minimum of 3 years experience in the trade, and have a good working knowledge of all types of coin handling machines. Electrical and mechanical knowledge, previous experience working on metalwork, Perspex, wood, spray painting and surface finishes are required. They should also have a clean driving licence.

Read More

EMEA News: Sega and West Midlands Safari Park Gain Momentum

Sega Amusements is reporting great success with its newest operation at West Midlands Safari and Leisure Park in the UK. Having launched an entire new amusement area and Sega Prize Zone at the park at the start of 2015 both partners in the venture are delighted at the tremendous start to the season.

Read More

EMEA News: Tokio Technology at Glastonbury

During the summer months many of us will be attending music festivals and generally enjoying the outdoors. Our Tokio lifestyle range is designed to enhance the summer experience in everyway. Whether you are taking selfies by the beach, listening to music by the campfire or using the sun to power your devices. Tokio is always there to make life just that little bit easier, so you can enjoy yourself that much more.

Read More

EMEA News: A Car Without a Steering Wheel

The importance of a spares company is often overlooked or forgotten due to the, so called, more glamorous side of the business, because, generally speaking, people would rather discuss a new machine than an obscure part that will actually make a non-earning machine work.

Peter Murphy, General Manager of Sega Total Solutions (STS) remarked, "how much value, in real terms, is a redemption machine without tickets. Or a driving game without the steering wheel. Or a site without change machines, or ticket eaters!"

Read More

EMEA News: Sun, Seaside and Sega

Sega have always viewed the great British seaside as one of the key barometers on the world amusement trade. “Whilst around the world there are many styles of operation the UK seaside arcade has it all under one roof”, explains Sega’s Justin Burke, “it’s all there, every style of machine you can imagine, and as such is of key importance to us at Sega as a source of knowledge and experience – as without doubt the operators in this sector are some of the most imaginative, creative and experienced in the world.

Read More

EMEA News: Tokio Sound XL

The Tokio Sound XL seamlessly connects wirelessly with your smartphone, tablet and laptop devices via sophisticated Bluetooth technology, providing you with crystal clear 2.1CH dynamic sound and powerful bass. This beautifully crafted sound box measuring 20cm(H) x 20cm(W) x 20cm(D) with a minimalist design couldn’t be any easier to use on the move featuring up to 10 hours of play time plus a handy leatherette handle for portability!

Read More

EMEA News: Hello Kitty Sequin Bag

As we celebrate 40 years since her first appearance, the Hello Kitty brand is still one of the most popular and recognisable icons of all time. Her ageless image and all that she represents as a lifestyle resonates just as strongly today as it ever has, continually captivating an eccentric and devoted global fan base with a never-ending thirst for everything Hello Kitty.

Read More

Hello Kitty Air Hockey

Sega is very excited to celebrate Hello Kitty’s 40th anniversary. Since her first appearance as a coin purse, Hello Kitty has become a global phenomenon as one of the most popular characters of our generation. Hello Kitty has always inspired happiness, friendship and sharing across the world. Keeping in line with that 40 year tradition, Sega developed the Hello Kitty Air Hockey that stays true to her humble beginnings.

Read More

EMEA News: STS Change Machines

With Whitsun just around the corner, make sure that your location has enough STS changers to enhance the cash in your machines.

It is at this time of year when we notice a big increase in sales of our CM range of 2 pence and 10p change machines, and to this end we make sure that we have adequate stock to meet customer demand. But don’t leave it too late to order as these products are in high demand at this time of the year.

Read More