SEGA has been enjoying tremendous sales for its Sonic-branded Basketball and Air Hockey games for the past five years with no signs of slowing down. At this year’s IAAPA, the classic games that feature in FECs and game rooms in every continent are getting a whole new exciting fresh look with previously unseen Sonic graphics.
Explaining the philosophy behind the change Sega’s Justin Burke said, “the original Sonic-branded games brought a whole new lease of life to that category of game, where the typical look was quite dated and very similar across all manufacturers. Our blue and white Sonic Allstars version changed all that, and with our iconic mascot Sonic the Hedgehog being a big part of the design, the income was noticeably higher than standard units. We felt after five years it was time to give the Allstars hit range a boost and keep them at the top of the league when it comes to air hockey and basketballs”.
The new designs being launched at IAAPA use the latest imagery from the Sonic design team in Japan. The updated livery delivers a more colourful and dynamic appearance that is sure to keep these games on top of the sellers list for years to come!
Sega is capitalising on the 25th birthday of its iconic mascot, Sonic the Hedgehog during 2016. Launching a range of video, redemption and sports games bearing his name – including Sonic Blast Ball a great fast paced mechanical redemption game and Sonic Dash Extreme that sees the famous character return to video screens for the first time in over a decade, on a coin-operated game.
All these games and a whole lot more will be exhibited on Sega booth number 1606 where the whole team will be on hand to welcome visitors.