Peter Gustafson To Take Over As EVP Of AAMA

Peter Gustafson, General Manger leaves Sega, to take over as Executive Vice President (EVP) at American Amusement Machine Association (AAMA). The appointment sees Peter take over the leadership of the association from John Schulz who is retiring at the end of May.

Peter “Pete” Gustafson is currently in his 36th year in the industry and for many of those years, he’s been active with AAMA. Pete started serving on AAMA committees in the 90s. He was elected to the AAMA’s Board of Directors in 2001 and has held this position ever since. Peter was nominated for a two year term as President of the Association in 2013. As President his notable accomplishments include being a key member of AAMA’s negotiation team, responsible for creating a new Amusement Expo International Trade Show agreement with their partners at Amusement and Music Operators Association (AMOA), the reconstitution of AAMA’s Standardization Committee and the formation of their new FEC Committee.

Pete’s appointment to Executive Vice President ends a lengthy and methodical search to find a replacement for current AAMA EVP John Schultz. An executive search committee was established comprised of leaders from the AAMA Board of Directors. This group created a set of criteria and characteristics they were looking for in the ideal candidate. In addition, they used an independent personality profile metric to gather unbiased insight into how the potential candidate(s) operated including their management style. After a thorough review, the search committee concluded Pete was the person that best fit these criteria.

“Pete is going to be missed,” said Sega Amusements International CEO, Paul Williams. “But I know as head of AAMA, he’ll be a benefit to the entire industry. On behalf of the entire Sega family I want to thank him for his many years of service at Sega and wish him well in his new role with AAMA.”

“The process was as rigorous and fair as I could have possibly hoped for,” stated AAMA President, Chris Felix. “I’m very pleased to know the association will be led by such a dynamic, passionate and engaging leader as Pete. He is truly the right man for the job.”

“I’m extremely proud, humbled, and excited by being chosen to lead this dynamic organization,” said Gustafson. “I’m passionate about the industry and have always enjoyed my engagement with the association. I can’t say enough about the tremendous job John Schultz has done for AAMA. He’s put AAMA’s house in order and is leaving it in extremely good shape. I am committed to building on what John, Tina and Ashley have established.”

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