All News

USA Sales Team Visits London Head Office

Last week Sega Amusements International US sales team Carlos Laguardia, Vince Moreno and Marty Smith visited the company’s Head Office in London.

Daytona  Target Bravo  Let's Go Island DE 

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New addition to the family...

Sonic Baby Air Hockey joins the Sonic sports range. Sonic Baby Air Hockey joins the Sonic sports range. Following the success of kids sized Hello Kitty Air Hockey table Sega is excited to add the ever popular Sonic-branded version to the range.


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Big European Launch for Bean Bag Toss & Screwball

Sega Amusement International will be launching to the European market at this week’s EAG two games that are set to be ‘must haves’ for 2017! 

ICE  Skill Wall 

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Sega Invites You to EAG 2017!

With a strong line-up of tried and tested games the company will show thirteen new games, as well as nine established hit games. Sega will have products in every major product category to show at EAG International expo.

EAG  Daytona  Fly O’Clock  Bean Bag Toss 

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Daytona – The True Legend Is Back

You read that right, Daytona is back and just as it was first time around in the 90s, it’s set to be a game changer. Daytona USA is the pinnacle of arcade racing and now Sega is ready to bring its #1 racer screeching into the 21st century!

Daytona  IAAPA 

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Let Your Players Have A Blast!

Sega’s Sonic Blast Ball Ticket Redemption Game is Shipping Now!

Sonic turns 25 this year and over that time, he’s managed to create a $1 billion dollar franchise making him one of - if not the - most valuable gaming franchise ever. Sega Amusements International is taking advantage of his celebrity by lending his likeness to a wide variety of Amusement Games.


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Tokio VR Launch at ACOS Show

Since the advent of the Oculus Rift VR headset, interest in virtual reality technology has seen a tremendous upsurge. It is becoming increasingly clear that the fully immersive 360-degree media experience is the way forward for visual content creators the world over. Every media industry from filmmakers, to video game developers, and software developers to the casual YouTuber are hard at work adding to the ever increasing bank of 360-degree media content that is already available!

Tokio  Virtual Reality 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION at the Rio 2016 Olympic Village

“Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION”, the arcade game version of the latest sequel of the “Mario & Sonic franchise, has been installed at the Rio 2016 Olympic Village at the Barra district in the west of the city Rio De Janeiro. This is designated as the main venue of the Rio 2016 Olympic Games.

Sonic  Arcade Games  Rio 2016  Mario 

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Sega Prize At Las Vegas Licensing Expo 2016

It is clear that licensed character brands are in huge demand in Amusements from big hit children’s shows like "Paw Patrol" to cinematic blockbusters “The Secret Life of Pets”. Every year Sega Prize International attends the Las Vegas Licensing Expo in search of the latest and greatest new character brands, by partnering with highly marketed and recognisable stories and characters, we intend to provide our customers with the best possible products and ROI.

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Pre-Loved Games Set High Benchmark For Quality

Second-hand games are an integral part of the amusement trade and Sega Amusements International has carved its place in this sector of the market by refurbishing games from its London workshop that are as “good as new”. The company, with a cheeky sense of humour, calls these second-hand games “Pre-Loved”!

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