All News

Peter Gustafson To Take Over As EVP Of AAMA

Peter Gustafson, General Manger leaves Sega, to take over as Executive Vice President (EVP) at American Amusement Machine Association (AAMA). The appointment sees Peter take over the leadership of the association from John Schulz who is retiring at the end of May.

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I Feel Like A Unicorn

The wonderful world of Unicorns has truly captured the imaginations of young girls all around the world. With Unicorn hairstyles, clothing, shoes, jewellery, accessories and social media meme’s popping up all over the place, this trend cannot be avoided. Being unique and magical like a Unicorn is certainly at the height popularity right now.

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EMEA News: STS Continues To Focus On Quality And Customer Service

Sega Total Solutions (STS) has continued to focus on quality and customer service which has helped bolster the company’s core UK business and the ever increasing overseas sales.

Sega Total Solutions 

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Kids Go On Safari Without Leaving The Arcade

SEGA announces the release of the new Let’s Go Safari Edu-Tainment game. Let’s Go Safari put’s players at the wheel of a expedition vehicle transporting them to exotic places where they’ll see and learn about animals and their habitats from around the world!

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Bring Some Magic To Your Location With Magicians Wheel

SEGA announces the release of the new Magician’s Wheel Mechanical Ticket Redemption Game.
 
There are a few timeless game designs that seemingly never get old. Among these are alley rollers, coin pushers, arcade sports, and games with spinning wheels. Magician’s Wheel fits that last description to a tee.

Sonic 

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USA News: The fantastic 5 finance program is now available!

SEGA brings you a multi-title finance program just in time for the Spring Buying Season.

SEGA revealed a number of exciting new titles at the 2015 IAAPA show that are now shipping. We want to make acquiring these games as easy as possible. To facilitate this, SEGA has partnered with Firestone Financial to create the Fantastic 5 Finance Program.

Pick What You Want!

SEGA’s extending this finance program to 5 exciting titles covering 6 cabinet configurations.

Sonic  IAAPA 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION

The history of amusement video games is replete with memorable characters, but it would be hard to find two bigger than Mario and Sonic. Mario and Sonic have been responsible for some of the biggest selling video games of all time and while they’ve both been seen in a number of coin-op amusement games, but never in the same game… until now.

Sonic  Mario 

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Sonic Allstars Range Gets Brand New look!

SEGA has been enjoying tremendous sales for its Sonic-branded Basketball and Air Hockey games for the past five years with no signs of slowing down. At this year’s IAAPA, the classic games that feature in FECs and game rooms in every continent are getting a whole new exciting fresh look with previously unseen Sonic graphics.

Sonic  IAAPA 

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Epic line up of Sonic games at IAAPA 2015

Newly named Sega Amusements International will present an epic line-up of Sonic games for visitors to this year‘s IAAPA. Sega‘s booth 1606 will feature an impressive mix of six Sonic-branded games, including the launch of redemption titles Sonic Dash Extreme and Sonic Blast Ball.

Sonic  IAAPA 

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Sega set to impress at IAAPA 2015!

London, UK 22nd October 2015 – SEGA is set to unveil “must see” product at IAAPA 2015. Line up covers seven categories, 19 titles, and a whopping 22 cabinet configurations.

If you’re in the market for Amusement Games, SEGA's booth 1606 should top off your must-see list of exhibitors during IAAPA 2015. From Video Amusements to Kiddie Rides, High-Value Prize Vending to Arcade Sports, and Edutainment to Ticket Redemption we’ve got something for just about every amusement game operator.

Sonic  Plants vs Zombies  IAAPA 

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