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Sega Amusements International are the proud winners of the prestigious Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category.

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Sega has a history of creating world class merchandisers most evident by the global phenomenon Key Master. With the experience bringing that product to the level of success it reached, the company is well placed to launch its next game in that category, Magic Arrow.

Sega has a great heritage in making world class arcade video games, and now they are adding tutorial ‘how to’ videos to their repertoire!

Sega Amusements International is delighted by the success at Euro Attractions Show in Berlin.

Here are five great reasons to attend Sega’s Booth 21-206 & 21-305 at EAS next week in Berlin from 26th to 28th September at the Messe Berlin Exhibition Center.

Sega’s tremendously popular Sonic Basketball now comes with brand new Reactive lighting effects that makes scoring even more gratifying. At this month’s Euro Attraction Show (EAS) in Berlin (26th to 28th Sep) visitors to Sega’s Booth 21-206 will get to experience this classic game that features in FECs and game rooms in every continent with this major new upgrade.

This is an ideal opportunity for an enthusiastic and motivated graduate to develop their skills, gathering invaluable experience as a Graphic Designer in a creative industry and to see their work fully executed as commercial product.

Sega continues to receive glowing reports for its latest and legendary driving game Daytona Championship USA. The company recently reported that operators are saying it’s the “number one driver on location”; and additionally to meet demand they had expanded manufacturer to a second factory.