All News Sega and Superbowl UK Join Forces! 26 January 2018 SEGA Amusements International and bowling operator Superbowl UK chose last week’s EAG expo to announce a new operational partnership deal between them. EAG Superbowl UK Read More Make Your Fortune! 15 January 2018 Roll out the red carpet, the biggest game launch of 2018 Wheel of Fortune makes its European debut at EAG this week. Wheel of Fortune EAG Read More Sega Excited to Exhibit It’s Latest Product at EAG! 09 January 2018 Leading manufacturer of amusements games Sega Amusements International looks forward to exhibiting its latest, high earning products at EAG, from 16th to 18th January, at ExCel Exhibition Centre, London on stand 534. Hoopla Wheel of Fortune Bean Bag Toss Down The Clown Ice Ball Fx Milk Jug Toss Zombie Snatcher Pirate Falls Maze Escape NBA Daytona Target Bravo Let's Go Island DE Key Master Magic Arrow Sega Prize International Sega Total Solutions EAG Read More Free Software Upgrade for Daytona Championship USA! 18 December 2017 Sega has released free software upgrade for its award-winning video racing game Daytona Championship USA. Packed with brand new software features and refined existing features this software update amps up the gameplay experience – ‘the best just got a whole lot better!’ Daytona Read More Sega Celebrates a Very Successful IAAPA Show! 07 December 2017 Sega announces a very successful IAAPA show - thanks to its excellent line-up of innovative new amusements products, Daytona Championship USA, Hoopla, Pirate Falls, Maze Escape and Magic Arrow. Daytona Hoopla Pirate Falls Maze Escape Magic Arrow Sega Prize International Sega Total Solutions Target Bravo Let's Go Island DE Luigi's Mansion Arcade Storm Racer Motion IAAPA Read More Daytona Wins Prestigious Brass Ring Award for Best New Product! 14 November 2017 Sega Amusements International are the proud winners of the prestigious Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category. Daytona IAAPA Read More SEGA and ICE hit new level collaborating on Hoopla! 01 November 2017 Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series. Hoopla Milk Jug Toss Down The Clown Gold Fishin’ Whack N’ Win Bean Bag Toss IAAPA Read More Join Sega in the sunshine state! 27 October 2017 As the cold winter approaches and nights are getting longer, we all wish we could get a bit more sunshine. So why not join the Sega team at this year’s IAAPA show from 14th to 17th November on booth 1506 and 1606 at the Orange County Convention Center, in the Sunshine state of Florida. Daytona Target Bravo Sonic Sonic Basketball Sonic Dash Sonic Blast Ball Pirate Falls Maze Escape Magic Arrow Key Master Drop It Win It Sega Prize International IAAPA Read More Magic Arrow Points to Success! 20 October 2017 Sega has a history of creating world class merchandisers most evident by the global phenomenon Key Master. With the experience bringing that product to the level of success it reached, the company is well placed to launch its next game in that category, Magic Arrow. Magic Arrow IAAPA Read More Sega Launches Brand New Videos for Daytona Championship USA! 10 October 2017 Sega has a great heritage in making world class arcade video games, and now they are adding tutorial ‘how to’ videos to their repertoire! Daytona Read More