All News

Find Out Why NBA Basketball is Operators Game of Choice!

25 April 2019

With so many basketball choices on the market, it’s hard for operators to decide the right game for their location. Masters of innovation, ICE (Innovative Concepts of Entertainment) makes this decision simple, by offering three unique size games that are designed for players at every location.

NBA

FREE New Season Edition Software Upgrade for Daytona Championship USA!

04 April 2019

Sega has just released a brand-new software update for Daytona championship USA, securing this high performing game’s rightful place at the top of the income charts.

Daytona

Roll Up Roll Up its Sega’s Hoopla!

12 March 2019

Hoopla is a Brass Ring award winning carnival classic redemption game brought to market by leading amusements game developers Sega and ICE....

Hoopla

Bean Bag Toss A Hit Skill Wall Game!

28 February 2019

The latest addition to the carnival classic series Bean Bag Toss is a strong skill wall game, that consistently ranks in the top charts.

Bean Bag Toss

Sega Sees Success at ATRAX!

18 February 2019

Sega wraps up another successful ATRAX show in Turkey with its distribution partners Meridyen Games and Trio Games Group.

House Of The Dead ATV Slam Transformers Super Kixx Pro Whack A Clown Tons of Tickets

Pixel Chase Now Shipping!

12 February 2019

Sega’s hit new skill-based redemption game Pixel Chase is now shipping worldwide. The game wowed operators and players at its debut at IAAPA and recently at EAG in London.

Pixel Chase

Overwhelming Success for Sega at EAG 2019!

28 January 2019

The 10th-anniversary edition of EAG Show was an overwhelming success for Sega. The company showcased a huge range of premier products from all significant amusements genres.

Sega Ready to Kick Start 2019!

07 January 2019

Sega amusement International will be using its premier European trade show, EAG International in January, to showcase its latest product for the 2019 season on sand 550 and 560.

House Of The Dead Transformers Daytona Whack A Clown Waterfuls Tons of Tickets Super Kixx Pro Pixel Chase Ball Runner Hot Racers Sega Total Solutions Sega Prize International ATV Slam EAG

ATV SLAM This is Racing Unleashed!

02 January 2019

The long wait for a truly spectacular ATV racing game is finally over with ATV Slam. ATV Slam takes All-Terrain Vehicle (ATV) racing to a whole new level, with its custom developed air cylinder-based motion platform, players will experience the most realistic ATV racing ever.

ATV Slam EAG

Are you a talented Service Engineer?

12 December 2018

SEGA is one of the most active, creative, and productive developers the industry has ever known, it has shaped generations and entered the lives of millions of people around the world and continues to do that to this day.

Careers