All News SEGA IS BUZZING FROM IAAPA SUCCESS! 05 December 2019 SEGA’s stellar line-up of games have hit the spot, according to visitor's reaction to the company’s recent IAAPA show. Games across all major genres from video, merchandise and redemption were exceptionally well received. Mission Impossible Shoot It Win It Tokyo 2020 House Of The Dead ATV Slam Capto Crane Read More Sega’s Video Game Extravaganza at IAAPA! 13 November 2019 SEGA, a leading amusement games developer and manufacturer, is set to impress at IAAPA with a stellar line-up of video, redemption and prize kids games. Sega’s two booths 1506 and 1606, will be the place to be at IAAPA. Mission Impossible Tokyo 2020 House Of The Dead ATV Slam Transformers Daytona Storm Racer IAAPA Read More YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT, IS TO VISIT SEGA BOOTH 1506 AT IAAPA! 12 November 2019 SEGA announces the launch of MISSION: IMPOSSIBLE ARCADE at IAAPA! Mission Impossible Read More Sega Launches New Games at IAAPA Expo Europe! 12 September 2019 The team at Sega is very excited to unveil unveil Shoot It Win It, Cubic 4 Catcher and Centipede Chaos for the first time in Europe at next week’s IAAPA Expo Europe. Shoot It Win It Cubic 4 Catcher Centipede Chaos ATV Slam House Of The Dead Super Kixx Pro Whack A Clown Tons of Tickets Pixel Chase Sonic Kids Basketball Read More SEGA’S ATV Slam: A Truly Spectacular Quad Bike Racing Game! 11 July 2019 ATV Slam is the latest video racing game from the legendary game developer and manufacturer SEGA. This spectacular new game takes All-Terrain Vehicle (ATV) racing to a whole new level. Packed with cutting edge technology and custom features, players will experience the most realistic ATV racing ever. ATV Slam Read More The Pen Y Fan Challenge for Fragile X Society 02 July 2019 Staff from Sega Amusements recently completed a challenging walk to the summit of Pen Y Fan the highest peak in South Wales at 886m to raise money for the Fragile X Society. Read More A Fantastic Debut at IAAPA Expo Asia! 28 June 2019 Leading coin-operated amusements manufacturer, Sega Amusements International, had a successful debut at IAAPA EXPO ASIA. Read More Sega Exhibits at IAAPA Expo Asia! 05 June 2019 Leading coin-operated amusements manufacturer, Sega Amusements International, will be exhibiting at the IAAPA Expo Asia on booth 3208. The IAAPA association organised trade show, and conference event is the Attractions industry’s premier event in Asia, that brings together industry professionals to learn and experience the latest innovations. House Of The Dead Daytona Transformers ATV Slam Hoopla Pixel Chase Ball Runner Sega Total Solutions Sega Prize International Read More SEGA Operations Complete Another Opening! 23 May 2019 The Operations Division of SEGA Amusements completed a further install for Superbowl UK, their 10th to date! Read More Find Out Why NBA Basketball is Operators Game of Choice! 25 April 2019 With so many basketball choices on the market, it’s hard for operators to decide the right game for their location. Masters of innovation, ICE (Innovative Concepts of Entertainment) makes this decision simple, by offering three unique size games that are designed for players at every location. NBA Read More