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SEGA is one of the most active, creative, and productive developers the industry has ever known, it has shaped generations and entered the lives of millions of people around the world and continues to do that to this day.

Sega Amusements International announces a new addition to its global sales team. Effective immediately Reece Newman joins the London based subsidiary of the Japanese amusement giant.

Sega Amusements International are the proud winners of a prestigious Brass Ring award for Hoopla, for Best New Product in the Arcade & Video Games Category. 

Trusted Out-of-home Entertainment brands LAI Games and SEGA Amusements International Ltd have launched a new multi region distribution partnership. SEGA will distribute the award winning Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.

No visit to IAAPA is ever truly complete without a visit to Sega’s booth 1506 & 1606. At this year’s show, Sega will be exhibiting new games in every major category, giving the operators a chance to experience the most advanced, top earning game in the market.

Every week trucks full of TRANSFORMERS Shadows Rising games leave Sega factories destined for FEC’s and games rooms worldwide. With global brand equity over 4 billion dollars, TRANSFORMERS is a blockbuster franchise that attracts a huge family audience.

Sega’s booths 1506 and 1606, will be the place to be at IAAPA. Learn about Sega’s strong video games line up at the show.

Sega Amusements International announces launch of House of the Dead Scarlet Dawn at IAAPA 2018. Returning after twelve years this special edition game is the most eagerly anticipated sequel in arcade game history.

The team at Sega is very excited to unveil TRANSFORMERS Shadows Rising and Daytona Championship USA 42” Standard at EAS on Sega stands 1-1341 and 1-1342 at RAI Amsterdam, Netherlands, from 25th to 27th September.

Sega in partnership with Fantasy Island, in the popular resort town of Skegness in the UK, announce Europe’s first two player set up with Mega Deluxe Marquee.