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The team at Sega is very excited to unveil unveil Shoot It Win It, Cubic 4 Catcher and Centipede Chaos for the first time in Europe at next week’s IAAPA Expo Europe.

ATV Slam is the latest video racing game from the legendary game developer and manufacturer SEGA. This spectacular new game takes All-Terrain Vehicle (ATV) racing to a whole new level. Packed with cutting edge technology and custom features, players will experience the most realistic ATV racing ever.

Staff from Sega Amusements recently completed a challenging walk to the summit of Pen Y Fan the highest peak in South Wales at 886m to raise money for the Fragile X Society.

Leading coin-operated amusements manufacturer, Sega Amusements International, had a successful debut at IAAPA EXPO ASIA.

Leading coin-operated amusements manufacturer, Sega Amusements International, will be exhibiting at the IAAPA Expo Asia on booth 3208. The IAAPA association organised trade show, and conference event is the Attractions industry’s premier event in Asia, that brings together industry professionals to learn and experience the latest innovations.

The Operations Division of SEGA Amusements completed a further install for Superbowl UK, their 10th to date!

With so many basketball choices on the market, it’s hard for operators to decide the right game for their location. Masters of innovation, ICE (Innovative Concepts of Entertainment) makes this decision simple, by offering three unique size games that are designed for players at every location.

Sega has just released a brand-new software update for Daytona championship USA, securing this high performing game’s rightful place at the top of the income charts.

Hoopla is a Brass Ring award winning carnival classic redemption game brought to market by leading amusements game developers Sega and ICE....

The latest addition to the carnival classic series Bean Bag Toss is a strong skill wall game, that consistently ranks in the top charts.