This year Fireman Sam will be celebrating his 30th Anniversary with a 2017 movie release “Alien Alert”, with 27 million books sold to date, he has plenty to celebrate! With a strong toy presence and a show airing everyday on Channel 5’s Milkshake, Fireman Sam is a popular family favourite. The show provides a strong role model, that teaches children bravery and safety, through humorous and light-hearted entertainment. Our Fireman Sam collection features four popular characters from the TV show, Fireman Sam, Penny Morris, Tom Thomas and Norman Price. Each one of these characters has be re-imagined in cute chibi style and hand-crafted, using super soft plush fabrics, highly detailed embroidered facial features and printed clothing.