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New addition to the family...

Sonic Baby Air Hockey joins the Sonic sports range. Sonic Baby Air Hockey joins the Sonic sports range. Following the success of kids sized Hello Kitty Air Hockey table Sega is excited to add the ever popular Sonic-branded version to the range.

Sonic 

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Let Your Players Have A Blast!

Sega’s Sonic Blast Ball Ticket Redemption Game is Shipping Now!

Sonic turns 25 this year and over that time, he’s managed to create a $1 billion dollar franchise making him one of - if not the - most valuable gaming franchise ever. Sega Amusements International is taking advantage of his celebrity by lending his likeness to a wide variety of Amusement Games.

Sonic 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION at the Rio 2016 Olympic Village

“Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION”, the arcade game version of the latest sequel of the “Mario & Sonic franchise, has been installed at the Rio 2016 Olympic Village at the Barra district in the west of the city Rio De Janeiro. This is designated as the main venue of the Rio 2016 Olympic Games.

Sonic  Arcade Games  Rio 2016  Mario 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION – Now shipping

The biggest video release of the year, Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION, is now shipping to locations around the globe following its show releases at IAAPA, EAG and DEAL.

Sonic  Mario  IAAPA 

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Sonic's 25th Anniversary

This year is set to be a tremendous year for Sega as it celebrates the 25th Anniversary of its iconic mascot, Sonic the Hedgehog. With his unique charm, energy and charisma Sonic is easily one of the most recognisable game characters in the world.

Sonic 

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Mario & Sonic At The Rio 2016 Olympic Games™ Arcade Edition Wins Gold!

Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION picked up the prestigious award of ‘best video game’ at the 2016 Best of Show Arcade Machine Awards (BOSA).

Sonic  Mario 

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Marty Man Smith Joins Pia Representing Sega Product

SEGA Amusements International and Play It Amusements (PIA) are pleased to announce and welcome Marty Man Smith as USA Sales Manager working from Play It Amusements and selling SEGA product throughout North America and Canada. Marty will be working alongside Carlos Laguardia and Vince Moreno, who are also responsible for managing customer accounts and developing new business opportunities in the territory. 

Sonic 

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Bring Some Magic To Your Location With Magicians Wheel

SEGA announces the release of the new Magician’s Wheel Mechanical Ticket Redemption Game.
 
There are a few timeless game designs that seemingly never get old. Among these are alley rollers, coin pushers, arcade sports, and games with spinning wheels. Magician’s Wheel fits that last description to a tee.

Sonic 

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USA News: The fantastic 5 finance program is now available!

SEGA brings you a multi-title finance program just in time for the Spring Buying Season.

SEGA revealed a number of exciting new titles at the 2015 IAAPA show that are now shipping. We want to make acquiring these games as easy as possible. To facilitate this, SEGA has partnered with Firestone Financial to create the Fantastic 5 Finance Program.

Pick What You Want!

SEGA’s extending this finance program to 5 exciting titles covering 6 cabinet configurations.

Sonic  IAAPA 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION

The history of amusement video games is replete with memorable characters, but it would be hard to find two bigger than Mario and Sonic. Mario and Sonic have been responsible for some of the biggest selling video games of all time and while they’ve both been seen in a number of coin-op amusement games, but never in the same game… until now.

Sonic  Mario 

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