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Sega Amusements International are the proud winners of the prestigious Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category.

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Sega has a history of creating world class merchandisers most evident by the global phenomenon Key Master. With the experience bringing that product to the level of success it reached, the company is well placed to launch its next game in that category, Magic Arrow.

You read that right, Daytona is back and just as it was first time around in the 90s, it’s set to be a game changer. Daytona USA is the pinnacle of arcade racing and now Sega is ready to bring its #1 racer screeching into the 21st century!

The biggest video release of the year, Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION, is now shipping to locations around the globe following its show releases at IAAPA, EAG and DEAL.

SEGA brings you a multi-title finance program just in time for the Spring Buying Season.

SEGA revealed a number of exciting new titles at the 2015 IAAPA show that are now shipping. We want to make acquiring these games as easy as possible. To facilitate this, SEGA has partnered with Firestone Financial to create the Fantastic 5 Finance Program.

Pick What You Want!

SEGA’s extending this finance program to 5 exciting titles covering 6 cabinet configurations.

SEGA has been enjoying tremendous sales for its Sonic-branded Basketball and Air Hockey games for the past five years with no signs of slowing down. At this year’s IAAPA, the classic games that feature in FECs and game rooms in every continent are getting a whole new exciting fresh look with previously unseen Sonic graphics.

Newly named Sega Amusements International will present an epic line-up of Sonic games for visitors to this year‘s IAAPA. Sega‘s booth 1606 will feature an impressive mix of six Sonic-branded games, including the launch of redemption titles Sonic Dash Extreme and Sonic Blast Ball.