Sega Launches Sonic Basketball with Brand New Reactive Lighting Effects at EAS 2017
Sega’s tremendously popular Sonic Basketball now comes with brand new Reactive lighting effects that makes scoring even more gratifying. At this month’s Euro Attraction Show (EAS) in Berlin (26th to 28th Sep) visitors to Sega’s Booth 21-206 will get to experience this classic game that features in FECs and game rooms in every continent with this major new upgrade.
Explaining the philosophy behind the change Justin Burke, General Manager at Sega said, “5 years ago Sonic-branded basketball brought a whole new lease of life to this game category, where the typical look was quite dated and very similar across all manufacturers. Our fresh blue and white Sonic All-stars version changed all that, and with our iconic mascot “Sonic The HedgehogTM” at the heart of the design, the income was noticeably higher than standard units. So now we felt it was time to give this Sonic Basketball a major boost to keep it at the top of the league of basketball games”. Vince Moreno, US Sales Manager added “The brand new dazzling lights takes the look of Sonic Basketball to a whole new level. As well as attracting player’s attention with bright blue LED lighting, the game also produces a quick pulse like effect when player scores. This flashing lighting effect combined with cheering audio delivers a satisfying feeling every time the player scores, which encourages repeat play. Players will also love the moving hoop with rushing music that makes the game both fun and challenging. And because the game is best enjoyed with friends or family we designed it to link up to 15 cabinets.”
In addition to the Sonic Basketball, Sega’s Sonic Branded games includes Sonic Air Hockey, Sonic Baby Air Hockey - designed to be narrow and shorter just for kids, Sonic Dash Extreme - a video redemption game; as well as a mechanical redemption game Sonic Blast Ball. All these games have seen a recent surge in demand, due to Sega's continued commitment to deliver great value, quality and income potential through these games. Furthermore, the current Sonic TV series and a multitude of consumer games on various platforms are helping players re-engage with Sonic games in arcades.
The brand new Sonic Basketball is the same fun but compact size as before, making it ideal for locations big and small. Cabinet measures 249cm (98”) Deep by 104cm (41”) Wide and 264cm (104”) Tall. The game ships in a compact crate that measures 115cm (45”) Deep by 113cm (45”) Wide and 252cm (99”) Tall.
Pre-order your new Sonic Basketball now, by speaking to Sega on +44 (0)208 391 8090; +1 (847) 364-9787; firstname.lastname@example.org, or contact your local Authorized Sega Distributor.