SEGA and ICE hit new level collaborating on Hoopla!

Have you heard about the next BIG Carnival Redemption game?

ICE and Sega have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Hoopla follows in the footsteps of the other classic carnival games and is a 100% skill redemption game designed with the family in mind. The objective of the game simply is to toss the hoops on all 7 hooks in a given time period. If this is done successfully the player advances to the bonus round in an attempt to win the big ticket bonus. There is tense excitement in this round as the player has just one chance to time the toss of the hoop with the moving light, and land it on the hook as it is lit.

Just like any other skill wall game Hoopla has that intuitive gameplay with a really good bonus feature, that’s simple, fun and can be enjoyed over and over again. Hoopla features a brightly lit eye-catching cabinet with colourful carnival theming, a conveyor belt that constantly feeds the player more hoops and a lowered wide playfield allows parents and kids, or friends to team up, creating a space for shared enjoyment.

Joe Coppola, VP of Sales for ICE stated, “Sega has done a remarkable job selling our carnival series over the past 5 years throughout Europe and Russia.  They recognized the ageless and timelessness of this series of games and the appeal it has globally. So when they came to us with this concept for Hoopla, we were excited to work with them. Sega’s R&D team delivered a fantastic working prototype and working closely with the ICE development team together fine-tuned some of the mechanics, enhanced the cabinet design and particularly made the bonus feature truly exciting that added a whole new dimension to the game. The final result is an excellent 6th game that we are proud to add to the series that started with MILK JUG TOSSDOWN THE CLOWN, GOLD FISHIN’, WHACK N’ WIN and BEAN BAG TOSS.

Paul Williams, CEO of Sega expanded, “We believe the combined efforts on the development side as well as the sales side will be a great formula for success.  ICE will build the product and sell it in North America, including Mexico and Canada while Sega will manufacture the product for the rest of the world.  The product has been thoroughly tested now in both Sega and ICE’s respective markets for over 6 months and we’re thrilled with the initial test results. We know that with Hoopla we have a proven great earning, great playing carnival game. Operators make space at your location the next big redemption game is here!

Hoopla will debut for the first time at IAAPA in Orlando, Florida from 14th to 17th November with ICE (booths 1106 & 1306) and Sega (booths 1506 & 1606). With pre-launch interest so high both companies will commence productions for Hoopla by 1st of December, so pre-order now.

For more information contact Sega on +44 (0)208 391 8090; +1 (847) 364-9787; sales@segaarcade.com, or contact your local Authorized Sega Distributor.