EMEA News: EAG 2015 is poised to be our best EAG ever

Sega plans on being one exhibitor attendees of January’s EAG are sure to remember. “Our EAG exhibit will be the largest we’ve ever executed,” said Sega’s Justin Burke “We’ll cover 3,600 square feet with an exciting variety of state-of-the-art amusement games, compelling attractions, and licensed and proprietary redemption merchandise that’s sure to be the talk of the show.”

Leading the way will be Sega’s latest Special Attraction game - ShowDown. “Showdown represents the next generation of video attractions,” continued Burke. “It possesses breakthrough technologies never before seen in a video amusement game. It’s really more an experience than simply playing a video game and I believe Showdown Special Attraction will set the new standard for what an attraction piece can, and should deliver. Based on the console game DiRT Showdown by racing specialists Codemasters – the developer that produced Sega’s smash hit GRID arcade racing game – Showdown is a stunning bespoke production for arcade. 

Gameplay is tuned for the arcade audience and engrosses players in the action by taking advantage of the ground-breaking technologies featured in its Special Attraction Cabinet. It features a Signature LED Lit Surround Marquee and includes two huge HD displays that show players’ real time reactions during game play and an exciting Showdown TV production during the attract mode. With ‘Pivot Motion Technology Cabinet Design’ - you’ll literally feel like you’re part of the action when the cabinet sways side-to-side as you clatter around bends or find yourself unlucky enough to get T-Boned by one of your “friends”! Showdown gives players 20 exhilarating wrecking racing machines to master – perfect for unleashing mayhem as they choose from one of four thrilling disciplines.

Showdown Special Attraction is just one of many exciting titles to be displayed on the Sega Stand. On display will be a mind-boggling 29 titles including 6 licensed titles in 64 cabinet configurations covering 12 distinct categories of amusement games.

The Sega stand will feature a full “ICE Skill Wall” of Carnival Classics – Gold Fishin’ is latest edition to this range and follows on from last year’s hit Down the Clown and previously Milk Jug Toss. Burke said that “we saw a great number of operators adopt the skill wall last year with the first two ICE titles and this year they can extend it further with Gold Fishin’ and the beautiful Ice Ball FX”.

Also from ICE is Kung Fu Panda – a DreamWorks licenced redemption game that draws in the crowds, “players just want to play it again and again” commented Burke. “It’s an amazing show stopping cabinet that will create a focal point in any location!”

Getting the super-size treatment this year are two hits from last year – Transformer and Plants Vs Zombies; both are getting bigger screens this year, 80” and 60” respectively. “These are big hits and they just got a whole lot bigger!” joked Burke.

Sega’s Prize Division will be exhibiting Plants vs Zombies™ and Doodle Jump licensed merchandise along with exciting new products from their proprietary Tokio Technology Line including the new Tokio Time Smart Watch, Tokio Tablet 3.0 and Tokio Sound Blue Tooth Speaker.

Sega Total Solutions will be on hand to talk technical and after sales; as the biggest supplier of redemption tickets in the UK and offering next day service on spares and repairs they are well placed to service the industry at all levels.

“EAG 2015 is poised to be our best EAG ever,” concluded Burke. “The breadth of innovative product utilizing cutting edge technologies across such a wide spectrum of licenses and formats is unprecedented for Sega, and I think for the industry as well. It demonstrates how as a company and an industry we’re maintaining relevance by continuing to develop experiences that drive people off their sofas and into their local amusement arcades!”