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Daytona – The True Legend Is Back

You read that right, Daytona is back and just as it was first time around in the 90s, it’s set to be a game changer. Daytona USA is the pinnacle of arcade racing and now Sega is ready to bring its #1 racer screeching into the 21st century!

Daytona  IAAPA 

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION – Now shipping

The biggest video release of the year, Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION, is now shipping to locations around the globe following its show releases at IAAPA, EAG and DEAL.

Sonic  Mario  IAAPA 

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USA News: The fantastic 5 finance program is now available!

SEGA brings you a multi-title finance program just in time for the Spring Buying Season.

SEGA revealed a number of exciting new titles at the 2015 IAAPA show that are now shipping. We want to make acquiring these games as easy as possible. To facilitate this, SEGA has partnered with Firestone Financial to create the Fantastic 5 Finance Program.

Pick What You Want!

SEGA’s extending this finance program to 5 exciting titles covering 6 cabinet configurations.

Sonic  IAAPA 

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Sonic Allstars Range Gets Brand New look!

SEGA has been enjoying tremendous sales for its Sonic-branded Basketball and Air Hockey games for the past five years with no signs of slowing down. At this year’s IAAPA, the classic games that feature in FECs and game rooms in every continent are getting a whole new exciting fresh look with previously unseen Sonic graphics.

Sonic  IAAPA 

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Epic line up of Sonic games at IAAPA 2015

Newly named Sega Amusements International will present an epic line-up of Sonic games for visitors to this year‘s IAAPA. Sega‘s booth 1606 will feature an impressive mix of six Sonic-branded games, including the launch of redemption titles Sonic Dash Extreme and Sonic Blast Ball.

Sonic  IAAPA 

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Sega set to impress at IAAPA 2015!

London, UK 22nd October 2015 – SEGA is set to unveil “must see” product at IAAPA 2015. Line up covers seven categories, 19 titles, and a whopping 22 cabinet configurations.

If you’re in the market for Amusement Games, SEGA's booth 1606 should top off your must-see list of exhibitors during IAAPA 2015. From Video Amusements to Kiddie Rides, High-Value Prize Vending to Arcade Sports, and Edutainment to Ticket Redemption we’ve got something for just about every amusement game operator.

Sonic  Plants vs Zombies  IAAPA 

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Meet Trevor Clarke at IAAPA

Head of Sega Amusement’s Merchandise Division, Trevor Clarke began his Sega journey in 2007 when he was appointed as the newly created Prize team’s Business Development Manager. Early in his career Clarke commanded a diverse range of jobs roles ranging from manufacturing to logistics, until finding his footing in sales where he excelled and quickly escalated to managing mainstream retailer accounts such as Marks & Spencer’s and B&Q.

IAAPA 

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Sega's Ready for IAAPA 2014!

In less than a month, 27,000 visitors from over 100 nations will descend on Orlando, Florida for the 96th Annual International Association of Amusement Parks and Attraction Expo, (IAAPA). They’re certain to be wowed by the latest products and services targeting the Global Amusement Park Industry.

IAAPA 

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The Storm has Arrived - Storm Racer and Rider have shipped!

Storm Racers and Storm Rider are on the road! After premiering the games at the IAAPA Expo in November, Sega unveiled production units at the Amusement Expo to an incredibly receptive group of buyers. The games feature 42" monitors, LED lighting and high energy racing action including an excellent rubber band effect that allows less talented players a chance to stay in the race until the end.

IAAPA 

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Sega's Transformers lands at Dave & Busters Orlando Style

SEGA Creates a One-of-a-Kind Transformer’s Promotional Element to Coincide with IAAPA 2013. SEGA’s marketing team worked with Dave and Busters Executive Management to create an amazing point-of-sale promotional element at the Dave and Busters location on International Drive, (I-Drive) in Orlando. The promotional element and Transformer 55” Theatre Deluxe game were both placed on location Monday, 18 November - 2 days before the 2013 IAAPA Expo began.

IAAPA 

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