All News

Hello Kitty Air Hockey

Sega is very excited to celebrate Hello Kitty’s 40th anniversary. Since her first appearance as a coin purse, Hello Kitty has become a global phenomenon as one of the most popular characters of our generation. Hello Kitty has always inspired happiness, friendship and sharing across the world. Keeping in line with that 40 year tradition, Sega developed the Hello Kitty Air Hockey that stays true to her humble beginnings.

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EMEA News: STS Change Machines

With Whitsun just around the corner, make sure that your location has enough STS changers to enhance the cash in your machines.

It is at this time of year when we notice a big increase in sales of our CM range of 2 pence and 10p change machines, and to this end we make sure that we have adequate stock to meet customer demand. But don’t leave it too late to order as these products are in high demand at this time of the year.

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Showdown‘s Showing Up!

Sega’S New Showdown Smash-Em-Up Driving Game Is Shipping Now!

About Showdown

Racing games are a popular format for video games – have been since 1974 when Atari introduced “Gran Trak 10”. Almost every racing game since has been confined to a track with the goal of getting to the finish line faster than your opponent. That’s all fine and good but it’s starting to feel a bit “Been there, done that”… SEGA decided it’s time for a change.

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EMEA News: Service at the heart of Sega Service Centre!

Sega Service Centre (SSC) is leading the way in customer service and satisfaction. Delivering premier In-house repairs & technical support the team provides much-needed support to their customers and distributors worldwide. Keeping machine downtime to a minimum the team works rapidly to get the majority of repairs turned around within two days offering a 90-day workmanship guarantee on all repaired boards.

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EMEA News: Get that Golden return with Gold Fishin‘

The “Skill Wall” grows again with the addition of yet another fantastic carnival classic redemption game Gold Fishin'.

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EMEA News: Sega Prize Launches 2015 Catalogue!

We at Sega Prize are really excited to launch our catalogue for the 2015 season. Over the last year we have once again been working away to bring you the hottest trend setting and must have products for your operations.

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EMEA News: Skill Wall - All you need to know!

The now familiar term “Skill Wall” is fast becoming as well used as Redemption, Crane or Pusher – and rapidly becoming the next big thing in the FEC sector. Since its arrival just two years ago FEC operators are looking to implement the skill wall’s winning formula in their location.

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Sega‘s Super-Sized Games!

“Bigger is better” - that certainly holds true with the current trend with phones, TV’s and many other consumer electronics. It's clear consumers prefer larger screen versions for technology. Fully embracing this trend is Sega by adapting two of its global IP games with super-size screens. Plants vs Zombies The Last Stand with a huge 60” vertical screen and Transformers Human Alliance with super wide 80” display.

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EMEA News: Tokio Selfie Steals the Show

EAG 2015 was a fantastic event for Sega Prize giving them the perfect opportunity to catch up with their existing customers and meet a number of new customers, all of which were enlightened to the breadth and quality of Sega Prize’s new 2015 product range.

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EMEA News: Sega Have Mega EAG!

With the strongest line up of product in the industry right now and a booth that everyone said was ‘best at show’ Sega are rightly pleased with themselves after a record breaking EAG. Having relocated themselves from their traditional position in the back corner of the hall to a back central location they took pride of place for all to see as they entered the hall – lured by the lights of the pan European launch of Showdown in its Special Attraction format.

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