All News

Pre-Loved Games Set High Benchmark For Quality

Second-hand games are an integral part of the amusement trade and Sega Amusements International has carved its place in this sector of the market by refurbishing games from its London workshop that are as “good as new”. The company, with a cheeky sense of humour, calls these second-hand games “Pre-Loved”!

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Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION – Now shipping

The biggest video release of the year, Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION, is now shipping to locations around the globe following its show releases at IAAPA, EAG and DEAL.

Sonic  Mario  IAAPA 

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Sonic's 25th Anniversary

This year is set to be a tremendous year for Sega as it celebrates the 25th Anniversary of its iconic mascot, Sonic the Hedgehog. With his unique charm, energy and charisma Sonic is easily one of the most recognisable game characters in the world.

Sonic 

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Mario & Sonic At The Rio 2016 Olympic Games™ Arcade Edition Wins Gold!

Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION picked up the prestigious award of ‘best video game’ at the 2016 Best of Show Arcade Machine Awards (BOSA).

Sonic  Mario 

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Marty Man Smith Joins Pia Representing Sega Product

SEGA Amusements International and Play It Amusements (PIA) are pleased to announce and welcome Marty Man Smith as USA Sales Manager working from Play It Amusements and selling SEGA product throughout North America and Canada. Marty will be working alongside Carlos Laguardia and Vince Moreno, who are also responsible for managing customer accounts and developing new business opportunities in the territory. 

Sonic 

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EMEA News: How Times Have Changed

When Sega Total Solutions (STS) was formed in 2007, it was to sell Sega spares direct to our customers and make sure that they got the very best in spares sales and customer support.

Now after nine years of trading, STS is much more than just a Sega spare parts company, not that, that alone would be a bad thing.

Sega Total Solutions 

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Transformers Human Alliance Wins Operators' Choice Awards

At the recent DEAL show in Dubai, Sega was awarded Middle East Operators' Choice Awards for its Video game Transformers Human Alliance Theatre. The awards were presented by leading UAE-based design equipment and support solutions provider, Amusement Services International (ASI).

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Peter Gustafson To Take Over As EVP Of AAMA

Peter Gustafson, General Manger leaves Sega, to take over as Executive Vice President (EVP) at American Amusement Machine Association (AAMA). The appointment sees Peter take over the leadership of the association from John Schulz who is retiring at the end of May.

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I Feel Like A Unicorn

The wonderful world of Unicorns has truly captured the imaginations of young girls all around the world. With Unicorn hairstyles, clothing, shoes, jewellery, accessories and social media meme’s popping up all over the place, this trend cannot be avoided. Being unique and magical like a Unicorn is certainly at the height popularity right now.

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EMEA News: STS Continues To Focus On Quality And Customer Service

Sega Total Solutions (STS) has continued to focus on quality and customer service which has helped bolster the company’s core UK business and the ever increasing overseas sales.

Sega Total Solutions 

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