All News

EMEA News: Sonic Kiddie Ride Shipping Now!

It’s time to take Sonic’s brand new blue convertible car for a spin this season. In stock and ready to hit the worldwide market, Sonic Kiddie Ride is based on the hugely popular Sonic race car from the global consumer game title Sonic & Sega All-Stars Racing. Kids will instantly recognise the snazzy loveable Sonic and will be eager to ride along with Sonic.

Sonic 

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Sega‘s Giant Key Master Takes Top Spot

Sega’s Giant Key Master ranked first place for prize vendor category in USA’s Play Meter Magazine. The results published from the annual State of the Industry survey conducted by Play Meter magazine shows operators’ opinion who ranked the game higher for games that meet high quality and earning power.

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Sega Wraps up a successful EAG 2014

Having wrapped up a very successful EAG show Sega Amusements looks positively ahead to the new season with is strong line-up of products.

Plants vs. Zombies 

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EMEA News: Sega Prize Launches Tokio Sound

The demand for our ever-popular Tokio Technology line has been astronomical this year and once again we are thrilled to expand the range by adding more lifestyle technology to our catalogue. We have selected the Tokio Sound as a key item to compliment our range of lifestyle technology and as an essential accompaniment to any young and active lifestyle. 

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EMEA News: Sega Prize gearing up for their biggest EAG ever!

EAG is always a huge show for Sega Prize and EAG 2014 is gearing up to be another exciting event for us! Every year we aim to reach new heights by offering more quality lines than ever before and this year is no different. The Sega Prize team will be launching 2 huge new licensed plush lines, the phenomenally popular iOS and Android app Doodle Jump plus the multiple Award winning Plants vs. Zombies™.

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EMEA News: Sega Total Solutions ready for EAG 2014

Sega Total Solutions are looking forward to this year’s exhibition with great enthusiasm, after experiencing record sales with their range of redemption tickets and change machines. Peter Murphy General manager of STS explained that sales for the past year exceeded all expectations, and that this year has also started in a very positive way. 

Sega Total Solutions 

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Sega Amusements takes up largest stand at EAG 2014

SEGA is pulling out all the stops for the upcoming EAG show in London. Taking up the largest stand at this year’s show the company will exhibit 14 exciting new titles plus 11 current hit games. In addition to an impressive line-up of amusements games, visitors can expect to see the latest licenced and proprietary plush, consumer electronics for prize games and redemption counters, spare parts, as well as Sega’s new Turn Key Division. 

Plants vs. Zombies 

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Transformers Human Alliance Available Now

To date, the three Transformers movies have taken in over $2.6 Billion. Transformers is a brand universally recognized for delivering high quality, high-energy entertainment and SEGA is proud to bring it to the amusement industry. “Of all the current licensed titles available as video games, none has the broad demographic appeal enjoyed by Transformers,” said SEGA COO and President, Paul Williams. “Transformer’s is a brand that’s perfect for our industry; it’s family-friendly while still appealing to teens and young adults.” 

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Sega's Transformers lands at Dave & Busters Orlando Style

SEGA Creates a One-of-a-Kind Transformer’s Promotional Element to Coincide with IAAPA 2013. SEGA’s marketing team worked with Dave and Busters Executive Management to create an amazing point-of-sale promotional element at the Dave and Busters location on International Drive, (I-Drive) in Orlando. The promotional element and Transformer 55” Theatre Deluxe game were both placed on location Monday, 18 November - 2 days before the 2013 IAAPA Expo began.

IAAPA 

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Sega's found the key to 100% skill prize vending!

Prize Locker Available Now in Kit and Dedicated Cabinet! High Value Prize Vending games have been in the market for 10 or so years and have established a new and extremely valuable category to the industry but not everyone has been able to enjoy their benefits. “There are a number of localities that have restrictions on these types of games,” said Sega COO and President, Paul Williams. “Operators in these communities have not been allowed to benefit from HVPV games and have been asking for a 100% skill game.

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