All News

Sega launches a lovely jubbly Only Fools and Horses plush range

Sega Amusements International are excited to announce the release of their long awaited Only Fools and Horses plush!

Only Fools and Horses  Sega Prize  Plush  Plush Toy 

Read More

Sega Exhibits Ticket Time at DEAL!

Sega will showcase the hit redemption game Ticket Time on booth Z1-E18 at DEAL show. The Dubai Entertainment Amusements & Leisure (DEAL) show is the biggest trade event for the amusements and attractions industry in the Middle East and is set to take place on 9Th to 11th of April.

Ticket Time  DEAL 

Read More

Sega: Reports Resounding Success at EAG!

Europe’s biggest amusement show the EAG Expo was a resounding success for Sega Amusements International the company reports. Having made what General Manager Justin Burke calls “our biggest and most theatrical display of games during the show’s history....

Bean Bag Toss  Down The Clown  Ice Ball Fx  Milk Jug Toss  Hoopla  Wheel of Fortune  NBA  Daytona  Target Bravo  Let's Go Island DE  Sega Prize International  Sega Total Solutions 

Read More

Sega and Superbowl UK Join Forces!

SEGA Amusements International and bowling operator Superbowl UK chose last week’s EAG expo to announce a new operational partnership deal between them.

EAG  Superbowl UK 

Read More

Make Your Fortune!

Roll out the red carpet, the biggest game launch of 2018 Wheel of Fortune makes its European debut at EAG this week.

Wheel of Fortune  EAG 

Read More

Sega Excited to Exhibit It’s Latest Product at EAG!

Leading manufacturer of amusements games Sega Amusements International looks forward to exhibiting its latest, high earning products at EAG, from 16th to 18th January, at ExCel Exhibition Centre, London on stand 534.

Hoopla  Wheel of Fortune  Bean Bag Toss  Down The Clown  Ice Ball Fx  Milk Jug Toss  Zombie Snatcher  Pirate Falls  Maze Escape  NBA  Daytona  Target Bravo  Let's Go Island DE  Key Master  Magic Arrow  Sega Prize International  Sega Total Solutions  EAG 

Read More

Free Software Upgrade for Daytona Championship USA!

Sega has released free software upgrade for its award-winning video racing game Daytona Championship USA. Packed with brand new software features and refined existing features this software update amps up the gameplay experience – ‘the best just got a whole lot better!’

Daytona 

Read More

Sega Celebrates a Very Successful IAAPA Show!

Sega announces a very successful IAAPA show - thanks to its excellent line-up of innovative new amusements products, Daytona Championship USA, Hoopla, Pirate Falls, Maze Escape and Magic Arrow.

Daytona  Hoopla  Pirate Falls  Maze Escape  Magic Arrow  Sega Prize International  Sega Total Solutions  Target Bravo  Let's Go Island DE  Luigi's Mansion Arcade  Storm Racer Motion  IAAPA 

Read More

Daytona Wins Prestigious Brass Ring Award for Best New Product!

Sega Amusements International are the proud winners of the prestigious Brass Ring award for Daytona Championship USA, for Best New Product in the Arcade & Video Games Category.

Daytona  IAAPA 

Read More

SEGA and ICE hit new level collaborating on Hoopla!

Sega and ICE have worked together for the past 8 years with Sega representing and distributing ICE in many countries throughout Europe and Russia, but that relationship has now evolved to both companies working together on the development of Hoopla, the next game in the famous ICE carnival skill wall series.

Hoopla  Milk Jug Toss  Down The Clown  Gold Fishin’  Whack N’ Win  Bean Bag Toss  IAAPA 

Read More