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Sonic's 25th Anniversary

This year is set to be a tremendous year for Sega as it celebrates the 25th Anniversary of its iconic mascot, Sonic the Hedgehog. With his unique charm, energy and charisma Sonic is easily one of the most recognisable game characters in the world.

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Mario & Sonic At The Rio 2016 Olympic Games™ Arcade Edition Wins Gold!

Mario & Sonic at the Rio 2016 Olympic Games™ ARCADE EDITION picked up the prestigious award of ‘best video game’ at the 2016 Best of Show Arcade Machine Awards (BOSA).

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Marty Man Smith Joins Pia Representing Sega Product

SEGA Amusements International and Play It Amusements (PIA) are pleased to announce and welcome Marty Man Smith as USA Sales Manager working from Play It Amusements and selling SEGA product throughout North America and Canada. Marty will be working alongside Carlos Laguardia and Vince Moreno, who are also responsible for managing customer accounts and developing new business opportunities in the territory. 

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