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Transformers Human Alliance Wins Operators' Choice Awards

At the recent DEAL show in Dubai, Sega was awarded Middle East Operators' Choice Awards for its Video game Transformers Human Alliance Theatre. The awards were presented by leading UAE-based design equipment and support solutions provider, Amusement Services International (ASI).

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Peter Gustafson To Take Over As EVP Of AAMA

Peter Gustafson, General Manger leaves Sega, to take over as Executive Vice President (EVP) at American Amusement Machine Association (AAMA). The appointment sees Peter take over the leadership of the association from John Schulz who is retiring at the end of May.

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I Feel Like A Unicorn

The wonderful world of Unicorns has truly captured the imaginations of young girls all around the world. With Unicorn hairstyles, clothing, shoes, jewellery, accessories and social media meme’s popping up all over the place, this trend cannot be avoided. Being unique and magical like a Unicorn is certainly at the height popularity right now.

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EMEA News: STS Continues To Focus On Quality And Customer Service

Sega Total Solutions (STS) has continued to focus on quality and customer service which has helped bolster the company’s core UK business and the ever increasing overseas sales.

Sega Total Solutions 

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