News from 2013

SEGA is pulling out all the stops for the upcoming EAG show in London. Taking up the largest stand at this year’s show the company will exhibit 14 exciting new titles plus 11 current hit games. In addition to an impressive line-up of amusements games, visitors can expect to see the latest licenced and proprietary plush, consumer electronics for prize games and redemption counters, spare parts, as well as Sega’s new Turn Key Division. 

To date, the three Transformers movies have taken in over $2.6 Billion. Transformers is a brand universally recognized for delivering high quality, high-energy entertainment and SEGA is proud to bring it to the amusement industry. “Of all the current licensed titles available as video games, none has the broad demographic appeal enjoyed by Transformers,” said SEGA COO and President, Paul Williams. “Transformer’s is a brand that’s perfect for our industry; it’s family-friendly while still appealing to teens and young adults.” 

SEGA Creates a One-of-a-Kind Transformer’s Promotional Element to Coincide with IAAPA 2013. SEGA’s marketing team worked with Dave and Busters Executive Management to create an amazing point-of-sale promotional element at the Dave and Busters location on International Drive, (I-Drive) in Orlando. The promotional element and Transformer 55” Theatre Deluxe game were both placed on location Monday, 18 November - 2 days before the 2013 IAAPA Expo began.

Sega Prize travel the globe searching for factories that offer real customer value, however the downside of this means they have to spend long periods of time away from their loved ones travelling to faraway places. Whenever you talk about visiting the Far East for most the idea sounds positively glamorous jet setting around the globe, whereas in reality this couldn’t be any further from the truth. During the summer the Sega Prize team visited their factory in Indonesia to develop the new range of Doodle Jump plush, the journey there was just the start of a marathon trip!

SEGA’s booth at the recently held IAAPA show was “the place” to be for the latest and greatest in coin-op. The company showcased an amazing 29 titles, (7 of which were brand new for IAAPA) covering 11 distinct categories displayed in 45 different cabinets. In addition to outstanding games, the company showcased licensed and proprietary merchandise and personal electronics from their Prize Division and introduced their new Turn Key Division offering a total solution for the development of entertainment centers. 

I know that I rambled on previously that the summer was over quickly, but can someone please explain to me where the last three months have gone?

Brand new to 2014 and coinciding with the launch of the hugely anticipated Sega Amusements title Plants vs. Zombies The Last Stand, Sega Prize will be releasing an assorted range of 6 exciting collectible character plush toys from the world of Plants vs. Zombies. Winner of more than 30 Game of the Year awards, Plants vs. Zombies is the chart-topping iOS and Android gaming success. After the spectacular release of Plants vs. Zombies 2 the Plants vs.