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  • Sega, Amusements For All!

    Stand 960, EAG Expo, ExCel London - 24th - 26th Jan 2012

    Displaying over 50 games, 10 of which have never been shown at the London show, Sega's booth will really be the place to see the hottest coin-op games at EAG

    Bejeweled is arguably one of the most famous and most played online and mobile video games of this decade and it will be shown for the very first time in Europe. Presented in a dazzling gem shaped, LED lit, four player cabinet it will be hard to get anywhere near it with customers struggling to drag themselves away from this simple, yet compelling puzzle game at IAAPA 2011 where it made it's debut.

  • Sega Super Sizes Stateside!

    10 new titles on show at this years attractions expo!

    Sega's booth really was the place to see the hottest coin-op games at this years IAAPA exhibition. Displaying 15 fantastic titles including 2 titles making their worldwide debuts and 10 that have never been seen before at the annual attractions expo.

    Bejeweled is arguably one of the most famous and most played online and mobile video games of this decade and Sega proudly debuted this smash hit as a brand new video redemption game. Presented in a dazzling gem shaped, LED lit, four player cabinet it was hard to get anywhere near it with customers struggling to drag themselves away from this simple, yet compelling puzzle game.

    The other new game making it's worldwide coin-op exhibition debut was the Superbooth. Step inside the booth and get ready to pose for one of 5 colourful photographers as they get you to 'work it' inside what is being dubbed the 'roller coaster of photo booths'! This original twist on a classic coin-op favourite proved a massive hit as attendees queued for their chance to be centre stage!

  • Victoria Cupcakes now available on Firebox

    Full range available on Firebox.com for the first time.

    Victoria Cupcakes, already well known in the amusement channel is expanding into retail. Sega Prize Europe has launched its top selling plush collection on Firebox.com for the first time.

    Each Cupcake features an individual hangtag detailing the date of 'bake', favourite colour, music and hobbies. The range currently consists of six characters - Lenny the Lemon Marmalade, Gabby the Grape Swirl, Sarah the Strawberry Sprinkle, Cody the Custard Cookie, Shelly the Cherry Swirl and Charlie the Chocolate Strawberry.

  • Candy Floss Vending Machine

    Sega Amusements Europe to distribute its Candy Floss Vending Machine

    Sega Amusements Europe has signed an agreement with UK-based manufacturer Intermatic to distribute its Candy Floss Vending Machine throughout Europe, Middle East, Russia, South Africa and the US.

    Speaking exclusively to InterGame, Sega's Justin Burke said of the deal: “We have been in discussions with Intermatic for the last couple of months regarding its Candy Floss Vending Machine. We see real potential in the product and having done research into its performance in the industry so far, feel we can really give the product that push it needs internationally.

    “This is the only product of its kind in the industry and David Hawthorne of Intermatic, has done a great job with it so far. At Sega, we can give the product the push it deserves at an international level, quickly and easily, using our strong existing distribution network and franchisees. We aim to give this new venture big exposure and quickly and are already seeing orders coming in from interested operators.”