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  • 2 Player Air Hockey joins the Sonic Sports range!

    Tuesday 14th May 2013

    Another Allstar game!

    “When Sonic first came on the scene the parents of the children visiting your locations were children themselves,” explains Sega’s General Manager, Peter Gustafson. “When they see Sonic displayed on our line of Arcade Sports Games, they’re re-connected to a fond memory which creates a higher perceived entertainment value. Because of this, they’re much more likely to encourage their kids - who also know and like Sonic – to play a Sonic Arcade Sports Game than any generic game, often playing right along with their kids.”

  • Meet Team Sega - Phil Mander

    13th May 2013

    UK Sales Manager from Calne in Wiltshire.

    Hi Phil

    Tell us a little bit about your time in the amusements industry?

    I actually sold Sega equipment when I was Sales Manager at Cosmic Video Amusements, but I started working at Sega on 5th November 2012. I've been in the Amusement industry for 30 years and have worked for Crown Leisure, JNC Export Sales, Wessex Coin Ltd, MAM Inn Play (No longer trading) and Associated Leisure. When I first joined the industry, they were the days of the electro mechanical fruit machines and pinball machines. We were just on the era of micro processers that eventually did away with the old type relays in machines. The industry was in much better shape during that era even though the technology has progressed so much over the years.

  • Sonic The Hedgehog UFO Catcher themed kit!

    Wednesday 8th May 2013

    Sonic plushie giveaway to celebrate!

    Known as the world’s fastest hedgehog for 21 years, Sonic and his friends are now available with their very own colourful theming for the Sega UFO Catcher. Sonic and his friends Tails, Amy, Shadow and Knuckles are one of the most famous video game characters that has ever existed, all of which have been produced in fantastic high detail using super soft plush fabrics making these iconic characters extremely collectable. Sonic UFO Catcher theming Kits are available free of charge with all bulk purchases of 4 cartons or more, alternatively kits are available to purchase for £250 each. Kits available for all major crane machines, please contact Sega Prize for details.

    Call the Sega Prize line now on 0208 391 8089 to secure your order today and maximise your UFO potential.

  • Finally a game that's better than Key Master.....

    1st May 2013

    Introducing Giant Key Master!

    “Our first production run sold out before it even arrived,” stated Sega’s Sales Manager, Vince Moreno. “We’re already selling well into our second run and expect Giant Key Master to become a staple product for bigger locations, malls, and theatres.” Giant Key Master offers the same addictive game play as Sega’s Award Winning Key Master with the added benefit of being twice the size. There are two sides to the game; the left side has a playfield and prize chute configured to handle bigger prizes, and the right side looks a lot like a Standard Key Master.

    Each side has its own transaction device and set of player controls. It’s essentially two Standard Key Masters joined together with one important difference. In creating Giant Key Master, Sega wanted to make sure the game was capable of vending larger prizes than a Standard Key Master. “Our Standard Key Master has a factory recommended maximum prize size of 8”W X 2 ¾”D X 10”H - the size of an IPAD,” continued Moreno. “The left side of Giant Key Master can vend prizes as big as 13”W X 7”D x 13”H – big enough for an XBOX, Play Station, or Macbook Laptop Computer.”